Multi-channel acquisition campaign for the professional standard of IT technicians.
The Challenge
For many, the pandemic has shifted their priorities. Recognition within the IT industry has become a secondary need. In an era of opportunity, it’s time to change the perception of RITTech from an ‘extra cost’ to a tool that carries substantial value in helping you land your next IT role.
Art Direction
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UI / UX
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Strategy
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Illustration
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Discovery
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Copywriting
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Collateral
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Social media
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Direct Mail
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Landing page
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Email Campaign
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Webinar
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Art Direction 〰️ UI / UX 〰️ Strategy 〰️ Illustration 〰️ Discovery 〰️ Copywriting 〰️ Collateral 〰️ Social media 〰️ Direct Mail 〰️ Landing page 〰️ Email Campaign 〰️ Webinar 〰️
The Solution
Working with RITTech’s leadership team, we ran a series of workshops to understand the strategic direction of the standard. We defined clear routes for the campaign to enable us to deliver a dynamic concept that will work for members of the British Computer Society and non-members.
It was vital that the campaign didn’t appear too strong. We needed to find the equilibrium between creating enough pressure to make the audience was RITTech and making them feel uncomfortable, this is why we opted for a soft call-to-action.
Digital
Results
Uptake in RITTech registrations.
15%
2,500+
Leads produced.
5%
Landing page bounce rate.
“A fantastic result! Multi-channel campaigns are not easy to produce and coordinate. Callum’s expertise and advice was crucial to the success of the campaign. ”
Carl Harris, Brand Director - BCS