Hi I’m Callum Crane,
Lead Designer.
I empower brands by delivering exceptional creative and strategic customer experiences.
Born in Durban, grew up on the south coast and now enjoying the wonderful Wiltshire countryside.
I’ve been dedicated to bringing brands to life through omni-channels with the view to exceed stakeholder expectations. I enjoy collaborating in cross functional teams to deliver thoughtful design solutions that propel web traffic, social media engagement, response rates and customer-acquisition results.
My
Expertise
Brand Strategy
Research and insight
Brand audit
Workshops
Brand architecture
Naming
Design strategy
Verbal identity
Brand Design
Identity
Campaigns
Brand communications
Experiential design
Guidelines
Art direction
Copywriting
Brochures
Reports
Magazine design
Exhibition design
Direct Mail
Template Design
Business stationary
Merchandise
Digital Design
Web design
Presentation design
App design
Motion graphics
Social media assets
Ads
Video Editing
Experience
GFT Technologies
2022-Present
Senior Graphic Designer
At GFT, we help you go beyond boundaries. As a pioneer in digital transformation, we work with you to design and build future-ready digital solutions - from AI-centric business solutions to modernised IT infrastructures and next-generation core systems.
British Computer Society
2018-2022
Lead Graphic Designer
Global champion of the IT profession and the interests of individuals, engaged in that profession, for the benefit of all. They use the power of the IT network to bring about positive, tangible change.
YMCA
2017-2018
Lead Graphic & Web Designer
YMCA Fairthorne Group is a local community charity, delivering services to over 40,000 children, young people and families across Hampshire and the Isle of Wight.
Classic Folios
2016-2017
Mid-weight Designer
Bespoke Home User Guides, Welcome Gifts and Online Property Management for every type of housebuilder, reducing customer care calls, enhancing brand reputation and improving the lifetime value of homebuyers.