A captivating brand and website for a Customs Brokerage start-up.
The Challenge
Since 2016, the UK has been preparing for new trade deals for after we leave the EU. Ian Crane Maritime saw this as an opportunity to establish dominance in the customs space. We were asked to craft a professional, but exciting brand that challenges the status quo within the industry.
Art Direction
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UI / UX
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Strategy
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Illustration
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Discovery
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Visual Identity
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Copywriting
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Collateral
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Brand Guidelines
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Art Direction 〰️ UI / UX 〰️ Strategy 〰️ Illustration 〰️ Discovery 〰️ Visual Identity 〰️ Copywriting 〰️ Collateral 〰️ Brand Guidelines 〰️
The Solution
Working with Ian Crane Maritime’s leadership team, we ran digital workshops to set the strategic direction for the business. We defined a clear mission statement and supporting values – as well as its positioning within local and international markets.
Results
100+
clients onboarded within the first year of business.
80%
of new business generated through the website.
500,000
impressions on all social media accounts.
As a start-up, we were looking to hit the ground running with a user-friendly website and captivating brand. Working with Callum was a no-brainer, his wealth of knowledge and confidence made the design process feel stress free. We were blown away by his initial designs and the end execution.
Ian, CEO - Ian Crane Maritime