Brand and digital development for the market leader in homeowner handover solutions.
The Challenge
The home owner market is shifting and people are now moving more often. Classic Folios felt their products were not integrated into the buyer process and therefore struggled to market them.
Art Direction
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UI / UX
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Strategy
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Illustration
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Discovery
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Visual Identity
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Copywriting
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Collateral
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Brand Guidelines
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Art Direction 〰️ UI / UX 〰️ Strategy 〰️ Illustration 〰️ Discovery 〰️ Visual Identity 〰️ Copywriting 〰️ Collateral 〰️ Brand Guidelines 〰️
The Solution
We ran workshops with the leadership team to gain insight into the customer journey and from this, our concept was born. We formed a structured customer journey which aligned with the products and allowed space for new digital products to be developed, enabling the business to grow and form greater relationships with their clients.
Results
Increase in website traffic.
30%
15%
Increase in new business.
10+
New clients won within the first year.
“Callum was a delight to work with, he quickly understood our requirements and delivered impressive visuals. Multiple clients praised our new visual identity, mentioning our customer journey was easier to understand. ”
David Graydon - Managing Director