Brand and digital development for a professional standard.
The Challenge
Develop an identity and website for the Alliance for Data Science professionals. The alliance is a collection of respected IT organisations with the goal of creating a new Data Science Professional Standard. The requirement was to generate public trust in data and recognise individuals within the industry.
Art Direction
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UI / UX
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Strategy
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Illustration
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Discovery
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Visual Identity
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Copywriting
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Collateral
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Brand Guidelines
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Art Direction 〰️ UI / UX 〰️ Strategy 〰️ Illustration 〰️ Discovery 〰️ Visual Identity 〰️ Copywriting 〰️ Collateral 〰️ Brand Guidelines 〰️
The Solution
Bringing together the personal development product and a visualisation of data, I created a marque which combines the two. The alliance prefered a route which leant towards highlighting personal development rather than data because the visualisation of data changes frequently.
Working with the alliance team, we decided to visualise the transfer of data starting from point A to point B which created the curved shape. With this shape, the brand assets were born, this includes patterns, icons and image containers.
Results
3 month
Turn around time from brief to delivery.
80%
Data Scientists awarded certificates in the first year.
15,000
Website views within 3 months.
“In a short space of time, Callum produced incredible results. From initial concepts to the delivery of the final designs, he managed our expectations and delivered a seamless project.”
Quote Source